Growth Marketing Manager/Director

Hamptons Lane is a leading subscription and e-commerce platform for home chefs interested in discovering new global cuisines and new ways to cook. We deliver to the home a monthly themed box of artisan ingredients (shelf stable, full size) and unique kitchen tools, along with recipes, to make a special meal for friends and family. Past “culinary experience” boxes include: Modern Moroccan, Spanish Tapas, American Breakfast, French Kitchen, Crepes, etc. The online shop allows for easy reordering of favorite artisan foods & ingredients, along with tools and table-top items.

Hamptons Lane is looking for someone who is passionate about cooking and is experienced in digital marketing and customer acquisition. Working alongside the CEO, the Chief Curator, and our CTO, the Growth Marketing head will focus on key scalable channels, such as Facebook, and crack these channels for expansion.

The Role

As Growth Marketing Manager/Director, you will be an integral part of a small, entrepreneurial team in a fast-paced and dynamic startup environment. Through market research and continuous testing, you will develop and implement forward-thinking, creative marketing strategies aimed at generating leads, growing sales, and driving revenue. From addressing broad questions of brand positioning and consumer communications to the daily management of conversion analytics by channel, you are constantly seeking new ways to raise awareness about Hamptons Lane and convert leads to loyal customers. You will also assist our founder and CEO with partnership development and serve as the primary point of contact for external promotions and marketing partnerships.

Key Responsibilities
  • Manage paid marketing channels and lead-generation efforts – primary Facebook paid advertising (but also other channels including content advertising and SEM). Crack 2 key channels and scale these for efficient customer growth.
  • Conduct market research and analysis to help inform consumer-facing design, communication, and product strategy.
  • Manage email marketing programs (targeting leads for conversion), including design, testing, tracking, and analysis.
  • Execute an up-to-date social media strategy across multiple platforms simultaneously.
  • Develop content marketing strategy around SEO, syndication, social sharing, and customer loyalty.
  • Support public relations efforts: liaise with PR professionals, conduct blogger and media outreach, and write press materials as needed.
  • Cultivate and manage partnership marketing opportunities: wholesale promotions, content-sharing opportunities, affiliate programs, and strategic partnership outreach.
  • Aid merchandiser/curator with store planning and sales seasonal calendaring.
  • Aid CTO and CEO on web site design improvements and product roadmap.
Desired Experience and Qualities:
  • College graduate from a top university
  • 2 to 4 years of online marketing experience
  • Entrepreneurial self-starter and creative thinker with excellent strategy and marketing instincts
  • Strong verbal and written communicator
  • Strong interest in growing a business from the ground up and gaining startup experience

Contact with note that explains why you are appropriate for the role; include resume: